Concept of Personal Selling Assignment Example | Topics and Well Written Essays - 500 words - 1

Concept of Personal Selling - Assignment Example This aspect of selling scenario is perceived to be the most difficult, but very important in healthcare marketing. This aspect becomes more important with international sales representatives developing new businesses for their clinics as well as competing for well paying patients. Therefore, new business selling is much important as it enables clinics to receive more income from more paying clienteles. Trade selling is concerned with gaining support of the intermediaries about the products of the company. Mostly, the sales force normally makes calls to the retailers or the wholesalers about the company products. This is normally to attract more business through requesting for referral physicians. This is to ensure that high quality health care services are offered by highly qualified physicians. The missionary task on this setup is to sustain the business from the existing customers. It is normally rated the least risky method to attain high return levels on investments, hence preferably by many companies. Many companies use missionary selling and regard it as their primary activity in the company (Neil, 2012). Healthcare marketing is taking a new focus through e-detailing for instance; there is the use of e-detailing in pharmaceutical products. Pharmaceutical products can be done by doctors to medical representatives and this action is believed to fetch the largest return on marketing investments by many pharmaceutical companies all over the world. However, the pharmaceutical players across the world are experiencing that the cost to product detailing by the medical representatives are do not actually payback to favorable returns in terms of the financial results involved.